If you want to keep your identity hidden from others, the easiest way to do that is through a free email. While hiding your identity sounds like a bad thing, it doesn't have to be. By using a free email account, for instance, you can look into advertisements and other such things without having to worry about having your personal inbox clogged up with spam emails.
The majority of email accounts, at least those for personal use, are now free. The three biggest providers are Google, Yahoo, and Hotmail, and they continue to be very popular. There is no charge associated with these accounts, and you can set up as many as you want. However, they are not seen as very professional, which means that, if you have a business, you may want to consider something else.
Setting Up Business Email:
If you set up a website and have it hosted, you should also receive at least one free email account with this. This email account will end with your own domain name. This looks a lot more professional than a gmail, yahoo, or hotmail address, showing your customer that you are an established business. Depending on which hosting plan you choose, it is likely that you will receive multiple email accounts as well. This is important if you have staff members, enabling each of them to have their own personal account. This further increases the professionalism of your business.
A lot of businesses set up multiple generic accounts as well. For instance, you could use a free email account for customer service, for product information, for media inquiries, and for sales, to name but a few. You can even set up a spam email address, which is useful for your research department, who may be investigating websites that require an email sign up, causing you to receive spam messages. Having multiple email addresses is also a great way to enable you to test different parts of the campaign.
Name and brand recognition is vital to the success of a business. People often don't remember the URL of a business, but they do remember your name. Unfortunately, with the internet being so full, simply entering your business name in the URL followed by .com will usually no longer actually take your customers to you. As a result, you have to make sure that they get to know your full name, which you can achieve through email marketing.
Setting Up Personal Email:
As previous mentioned, if you want to set up email accounts for personal use, the sky is the limit. Most providers do not run any identity checks on you, so you are not limited in anyway. That said, you do have to be careful that you don't use a free account to impersonate an actual person. This is illegal and could land you in a whole lot of trouble. However, having multiple genuine accounts, for instance, to keep certain parts of your life separate from others, is absolutely allowed. Do be careful not to open so many accounts that you don't remember where they all are, however.